About Me
Hi , My Name is Shine Kurien Thomas
a Data-Driven Marketer with a Strategic Mindset
From health and safety management to the world of digital performance, my journey has been anything but conventional—and that’s what gives me a unique edge. With an MBA in Marketing and a background in Computer Science, I’ve built a career that blends creativity, analytics, and strategy.
I specialise in helping brands grow through data-backed digital campaigns that drive real results. My passion lies in understanding consumer behaviour, optimising campaigns across platforms, and creating digital experiences that convert.
Whether it’s generating leads, boosting ad performance, or refining content strategy, I believe in making every marketing move purposeful and measurable.
Portfolio
Take a look at my recent work across ads, websites and social media campaigns. Each project showcases results-driven marketing and strategic design.
Back End
Programing Industry
What I Do Best
- Lead Generation & Ad Strategy
Targeted campaign planning, optimisation, and funnel design that drive quality leads at lower acquisition costs. - Search Engine Optimisation (SEO)
Enhancing online visibility through keyword research, on-page SEO, and organic content strategies. - Performance Marketing
Full-spectrum ad management across Google and Meta with a focus on improving CTR, CPC, ROAS, and conversion rates. - Marketing Analytics & Reporting
Using tools like Google Analytics and Meta Ads Manager to track performance and guide decision-making. - Digital Infrastructure Setup
Google Tag Manager, Meta Pixel, and GA4 configuration to ensure precise tracking and data-driven attribution. - Social Media Strategy
Building brand voice and audience engagement through platform-specific content and community management.
My Achievements
Over the past few years, I’ve had the opportunity to lead and contribute to high-performing digital marketing campaigns that have delivered measurable business impact.
Let's Work Together
Whether you need a freelancer for your project or are looking to hire someone full-time, I’m ready to bring my skills and experience to your team. Contact me today to explore how we can collaborate.
FAQ:
1. What makes you a data-driven marketer?
I use analytics tools like Google Analytics, Meta Ads Manager, and custom tracking systems to guide every marketing decision. I rely on real-time data to optimise campaigns, improve targeting, and measure ROI.
2. What industries have you worked with?
I’ve worked primarily with educational, service-based, and small to mid-sized businesses, helping them generate leads, grow brand awareness, and increase digital engagement.
3. What is your professional background?
I hold an MBA in Marketing and a BSc in Computer Science. I began my career as an HSE Supervisor before transitioning into digital marketing, where I’ve worked extensively in ad strategy, SEO, and campaign performance.
4. What motivates you in digital marketing?
I’m passionate about using data to solve marketing challenges. I love seeing how insights from user behaviour and campaign performance can directly impact a brand’s growth.
5. Are you available for freelance or remote projects?
Yes, I’m open to both freelance and full-time remote opportunities. Feel free to reach out through my Contact page or email.