What I Do?
Strategic Digital Marketing Services Backed by Data and Results
I offer a focused set of services designed to help businesses grow their digital presence, generate qualified leads, and achieve measurable results. My approach is built on strategic planning, performance tracking, and continuous optimisation to deliver value at every stage.
Google Ads Management
I create and manage high-impact Google Ads campaigns across Search, Display, YouTube, and Shopping networks. Each campaign is built around performance data, keyword research, and user intent—ensuring maximum visibility and qualified clicks. I continuously monitor and optimise ad performance to improve CTR, reduce CPC, and increase overall ROI.
Meta Ads
I plan, execute, and scale targeted advertising campaigns across Facebook and Instagram. Using A/B testing, audience segmentation, retargeting, and creative optimisation, I focus on driving engagement, lead conversions, and brand awareness. Every campaign is tracked using Pixel and Conversion API for accurate attribution and better results.
Lead Generation Strategy
My lead generation approach is designed to attract, capture, and convert potential customers through multi-channel digital funnels. From crafting compelling ad offers and landing pages to implementing email/WhatsApp automation and retargeting, I help businesses consistently generate high-quality leads that convert.
Search Engine Optimisation (SEO)
I help businesses improve their search engine rankings and organic visibility through a structured SEO strategy. My process includes keyword research, on-page optimisation, content strategy, and technical audits. With a focus on long-term performance, I ensure your site attracts relevant traffic and stays competitive.
Social Media Marketing
I develop and manage social media strategies that align with your brand’s voice and business goals. This includes content planning, scheduling, audience engagement, and performance monitoring across platforms like Facebook, Instagram, and LinkedIn. I help build community, grow followers, and increase engagement through strategic consistency.
Marketing Analytics & Reporting
I track and analyse key performance metrics using platforms like Google Analytics, Google Tag Manager, and Meta Ads Manager. My detailed reports provide actionable insights into campaign performance, user behaviour, and ROI. This ensures informed decision-making and ongoing optimisation for better results.
My Achievements
Over the past few years, I’ve had the opportunity to lead and contribute to high-performing digital marketing campaigns that have delivered measurable business impact. Below are some of the key achievements that reflect my commitment to performance, strategy, and growth:
Generated a 20% increase in monthly inquiries through well-structured lead generation funnels and high-converting Meta ad campaigns.
Achieved an average conversion rate of 3–5% across multiple Meta campaigns through targeted audience segmentation and A/B testing.
Improved ad efficiency and reduced cost-per-click (CPC) by optimising ad creatives, placements, and bidding strategies across Google Ads.
Successfully enhanced organic reach by implementing SEO best practices, including keyword optimisation and strategic content publishing.
Configured marketing infrastructure for clients, including Google Tag Manager, GA4, and Facebook Pixel for accurate event tracking and performance analytics.
Increased YouTube channel visibility with a 60% boost in organic views through SEO optimisation and keyword targeting.
Improved social media engagement by 40% through strategic content planning and consistent brand messaging across platforms.
FAQ:
1. Do you manage both Google and Meta Ads?
Yes. I manage and optimise campaigns on Google Ads (Search, Display, YouTube) as well as Meta platforms (Facebook, Instagram) with a focus on performance metrics like CTR, ROAS, and CPC.
2. Can you help set up tracking tools for my website?
Absolutely. I configure Google Tag Manager, Google Analytics 4, and Meta Pixel/Conversion API to ensure accurate tracking and attribution.
3. Do you offer content creation for social media or blogs?
Yes, I can assist with content strategy and optimisation. While I don’t specialise in graphic design, I do plan and optimise content for SEO and engagement.
4. What platforms do you support for social media marketing?
I currently work with Facebook, Instagram, and LinkedIn. My focus is on strategic planning, content calendars, audience engagement, and performance reporting.
5. Do you provide SEO audits and recommendations?
Yes. I offer basic and advanced SEO audits, including keyword research, competitor analysis, and actionable improvement plans for better search engine visibility.
6. How do you measure the success of a marketing campaign?
I track key performance indicators (KPIs) such as conversions, CTR, CPC, ROAS, and engagement metrics. Regular reports ensure transparency and optimisation at every stage.